Different Types/Models of E-commerce and its Examples


By: Stanley Yun Kai Fok


                                                                                  


(Aka, M., 2021)




In this section, the types of e-commerce will be further explained.






Business to Consumer (B2C)



(Amazon, 2023)



Let us start with Business to Consumer. First, let us define what this means. The example I will be using for the business is Amazon. Now, business-to-consumer is a type of e-commerce type that will directly go in for buy and sell activities to the customers. Giving priority to the customers and providing more accessibility to the customer. (Team, 2022; Viswanath, 2021)


Business to Business (B2B)



(LinkedIn, 2023)



We also have the Business to Business type which is basically an e-commerce type in which transaction is done from multiple companies. An example of this would be Linked-in which is a company that connects more companies for people to set up and apply for jobs. (Admin, 2022; Viswanath, 2021)



Consumer to Consumer (C2C)




(eBay, 2023)



Coming third, we have Consumer to Consumer type. This type allows a customer or consumer to be able to buy and sell items to another consumer/customer. An example would include E-bay since the company allows customers to sell products to other customers. (Tarver, 2022; Viswanath, 2021)




Government to Citizen (G2C)


(Testbook, 2022) 


The next type would be the Government to Citizen type. This e-commerce type is primarily for the government to provide multi-purpose services and information over the web for ease of access to the citizen's needs. An example would be the sale of government bonds to the general public. (IGI Global, 2023; Viswanath, 2021)




Mobile Commerce (M-Commerce)


(Adjust, 2023)



The last type of e-commerce is mobile commerce or m-commerce. This type of e-commerce involves business transactions typically found on mobile sites and applications. An example of this would be mobile banking. (Viswanath, 2021)







Reference(s): 


Admin (2022) 15+ Successful B2B ECommerce Examples That Improve Your Strategies. Available at: https://bsscommerce.com/blog/15-successful-b2b-ecommerce-examples-that-improve-your-strategies/ (Accessed: January 24, 2023).

Aka, M. (2021) shopping online store for sale mobile ecommerce 3d blue background shop online on mobile app 24 hours shopping cart credit card minimal store online device 3d vector rendered. Available at: https://www.vecteezy.com/vector-art/2459336-shopping-online-store-for-sale-mobile-ecommerce-3d-blue-background-shop-online-on-mobile-app-24-hours-shopping-cart-credit-card-minimal-store-online-device-3d-vector-rendered (Accessed: January 24, 2023).

Amazon (2022) Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more. Available at: https://www.amazon.co.uk (Accessed: January 16, 2023). 

eBay (2023) Electronics, Cars, Fashion, Collectibles & More | eBay. Available at: https://www.ebay.co.uk (Accessed: February 6, 2023). 

LinkedIn (2023) LinkedIn: Log in or sign up. Available at: https://uk.linkedin.com/ (Accessed: January 24, 2023).

Tarver, E. (2022) What Is C2C? How Does the Customer-to-Customer Model Work?. Available at: https://www.investopedia.com/terms/c/ctoc.asp (Accessed: January 24, 2023).

Team, W. (2022) Business to consumer (B2C) - Definition, Types, Examples. Available at: https://www.wallstreetmojo.com/business-to-consumer/ (Accessed: January 24, 2023).

Testbook (2022) [solved] which of these is an example of a G2C marketing drive?, Available at: https://testbook.com/question-answer/which-of-these-is-an-example-of-a-g2c-marketing-dr--608a87568533e1e5a7d30a27 (Accessed: January 24, 2023).

Viswanath, S. (2021) What is E-Commerce? | Types of E-Commerce - IndiaFilings. Available at: https://www.indiafilings.com/learn/types-of-e-commerce/ (Accessed: January 24, 2023).

IGI Global (2023) What is Government-to-Citizen (G2C) | IGI Global. Available at: https://www.igi-global.com/dictionary/government-barriers-opportunities-greece/12392 (Accessed: January 24, 2023).

Adjust (2023) What is m-commerce? What are mobile commerce examples? | Adjust. Available at: https://www.adjust.com/glossary/m-commerce/ (Accessed: January 24, 2023).






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