Advantages and Disadvantages of Using Meta Tags

 By: Stanley Yun Kai Fok

The pros and cons of using meta tags are tackled in this section.

(jhenyneriza6112395, 2022)

The advantages of meta tags are separated into two points of view. The first is the view of the user and the second is the view from the search engine.

For the user's POV,

When the meta descriptions/tags are written concisely, neatly, and attractively, it would help the search engine and the user to grasp the ideas of the page. It also attracts users to visit your page. On the other hand, a badly written meta-description would affect the ranking which leads to a lesser view of history and poor results. (Malik, 2022; webhostingtalk, 2008)

For the search engine's POV,

Meta tags are important when it comes to search engines. Such include keywords and/or phrases. It is advised to make the tags basic but accurate; this way it will be easy to match the search and results process. A bad meta tag will set the search engine to the wrong match which can mislead users when searching for a topic. (Malik, 2022; webhostingtalk, 2008) 

Additionally, the disadvantages of meta tags include:

Excessive use of meta tags and descriptions can cause inaccuracy which is commonly not used to avoid trouble. Similarly, the term keyword stuffing is essentially the overuse of keywords or meta tags which causes web trafficking. (webhostingtalk, 2008)

Another one would include the time consumed working on meta tags. This can cause hindrances when creating the actual content of the page itself. (webhostingtalk, 2008)

Reference(s):

jhenyneriza6112395 (2022) Flat vector illustration of keyword research, keyword ranking optimization on search engine, search engine optimization, SEO keywording process, website Keyword analysis. Design for web template, app. Available at: https://www.vecteezy.com/vector-art/5424682-flat-vector-illustration-of-keyword-research-keyword-ranking-optimization-on-search-engine-search-engine-optimization-seo-keywording-process-website-keyword-analysis-design-for-web-template-app (Accessed: January 21, 2023).

Peach (2008) Meta tags and search engine optimization. Available at: https://www.webhostingtalk.com/blog/meta-tags-and-search-engine-optimization/ (Accessed: January 21, 2023).

Malik Y. (2022) What Is The Main Advantage Of Using Meta Description Tag In SEO?. Available at: https://www.arpatech.com/blog/main-advantage-using-meta-description-tag-seo/ (Accessed: January 21, 2023).